In 7 days, we start getting you clients from a tiny Facebook profile.

August 2021. My desk was a crib box.

I went full time online that month. My daughter was three months old and the box her crib came in was the only flat surface in the flat.

That first month: $6,300 gross. $3,800 actually in my hand after everything.

September: $10K. October: $10K. By December we'd moved to an island.

Those $10K months came from 1,000 Facebook friends. Not followers. Friends — and targeted ones.

Five years later:

• Still under 7,000 followers. Total.
• 850+ sales through Stripe alone. Well over 1,000 counting everything else.
• Three separate paid communities, each taken to six figures — with 73, 142 and 112 members.

My most recent post that month got 35 views. Ranked 9th out of my last 10.

Small numbers of the right people. High trust. Real money.

Build a following first. Then you can sell.

• Get to 10,000 followers before you sell anything
• Look legit, have a ton of proof
• Go viral, become known, post your whole life
• Get on calls with strangers, because that's how deals close

And the calls thing has a second half nobody mentions. You spend a week filling a calendar, half of them don't show, and the ones who do want to think about it. You've done the work of ten sales to make one.

None of that works for 95% of people. Including:

• Parents who can't build an audience while raising kids
• Introverts who'd rather quit than do sales calls
• Anyone who values family time over vanity metrics
• People with real skill who want clients, not fame

I check every one of those boxes. How about you?

Same outcome. Different game.

Open the Google Doc where your offer lives.

There are probably three versions in there. One from January, one from the reset in spring, one you started last week because the first two stopped sounding right the moment you read them back.

Alongside it: a lead magnet half-built in Canva. A free group with nine members, four of whom you know personally. A webinar you outlined and never ran. Maybe a channel with eleven videos and a subscriber count you stopped checking.

You're trying. That's what makes it worse.

And underneath all three:

Every time you get close to the simple uncomfortable thing, you pick a complicated thing instead — one that keeps you busy.

The funnel. The lead magnet. The free community. The channel. Each needs five skills you'd have to learn, takes months to show anything, and feels productive the whole time.

That's why you pick them. Not because you avoid work. Because they're the version of work where nobody can say yes or no to you this week.

Building the funnel is safe. Sending the message is not. So the funnel gets built, over and over, and the message never goes out.

You already know this. That's why reading it is annoying.

The Client Pull System™

Four parts, in order. The order is the method.

03

Your Branding DM™

This is your espresso DM. One message. Small, concentrated, does the whole job in one hit.

Not a sequence. Not four days of relationship-building before you finally say what you wanted — with someone who was never a fit in the first place.

Everyone is busy. Nobody is looking for a new friend in their message requests. What people respond to is something clearly for them, where in the first line they can see what's in it and why you're the one sending it.

What you getBuying conversations in your inbox in the first week. Not "thanks for reaching out." People asking what your offer is.

How it actually closes

The DM and the content produce interest. Then most people ruin it — two weeks of back and forth, or pushing for a call, or a free challenge, or starting a group and hoping.

You'll send a two-page document instead. The Trust Bridge™. Five minutes to read. It does the pre-selling and it ends with them asking for your offer. Plus a short video inside it — your face, your mechanism, under five minutes.

It all runs inside Pipestack

My own software, and the reason none of this collapses into forty browser tabs and memory.

You find a post in one of your borrowed audiences where forty people commented asking for help. Two clicks — every one of them is in your pipeline, with their comment attached, so you know what they said and why they're there. It tells you who needs a follow-up each day so nobody gets forgotten.

The AI reads your actual conversations and tells you what's really happening: buying signals, cooling signals, objections sorted by price, timing or fit, and a suggested next message.

It suggests. You send. There's a copy button, not a send button.

Included free for the full 8 weeks. It sells for $300/year on its own.

The 8 weeks

Every session: I teach the first part, you build in the second, and we finish with everyone showing what's live. You're not taking notes.

By day 7 you'll have

• Your Client Pull Offer — finished and priced, built to sell without a call
• Three Borrowed Audiences — rooms where your buyers are already asking
• Your Branding DM — written and sent
• Your Trust Bridge — the two-page doc, with video, that closes for you
• Your first Epiphany Content — posted
• Everything tracked in Pipestack

Built. Not planned, not outlined. Live and sending.

By week 8 you'll have

• Seven weeks of real conversations with real buyers
• A message you've iterated on actual replies, not guesses
• Content you know works because you watched it work
• Clients — and a system that keeps producing them

What everyone gets

During the 8 weeks

• Live workshops every week, replays available
• Live review of your actual offer, your actual DMs, your actual content
• Pipestack, free — $300/year on its own

Yours permanently

• The community and every recording, for life
• Support in the client area for life — ask anything, any time, for as long as you're building
• Four Claude Skills, downloaded and yours forever — they write your Branding DMs, your Epiphany Content, your Trust Bridge, and build your offer into a landing page
• Every framework, template and script

Nothing renews automatically. When week 8 ends, nothing is charged and nothing disappears. The only thing you'd decide on is Pipestack — $300/year, $500 lifetime, or $29/month — and only if and when you want it.

Who this is for

• Coaches with real skill and something to teach
• Under 5,000 followers, and not interested in playing the audience game
• Not willing to do sales calls — or would simply rather not
• A couple of hours a day, not eight
• Using Facebook and Instagram, or willing to

Who it isn't for

• Affiliates or marketers looking for something to grab and resell
• Anyone without expertise that genuinely helps somebody
• Anyone who wants a strategy to think about. Day 7 you're messaging real people.
• People chasing 10K followers. Different game, and you don't need me for it.

The only difference is who does the work.

All three run the same 8 weeks, starting September 14th.

After the 8 weeks, concierge continues at $2,000/month if you want it to. No obligation.

I'll guarantee the part I control.

Show up for Build Week and do the work. If you don't walk away with a finished offer, a Trust Bridge, three Borrowed Audiences and your Branding DM sent — all live, not planned — tell me and I'll refund you in full.

Clients are a different thing. I don't know how much you'll send, post or follow up on after Build Week, and anyone promising you a client count is guessing.

So: if you send your DMs every week, post your content every week and show up to the calls, and you still haven't landed a client by week 8 — I keep working with you until you do. No extra charge.

I can be that confident because I know what happens to people who actually do it. The ones who don't get clients are almost always the ones who keep rebuilding the offer.

Wall of wins

See what people have done with this →

Come and join us

Message me IN and we'll work out which of the three fits you. If you're not sure, or you've got questions first, just ask — I'd rather you joined the right one than the expensive one.

• You message me, we sort out which option
• I set you up and onboard you
• Immediate access to the materials and Pipestack
• We start September 14th

First 20 spots at $250 · then $500 · doors close September 13th

Five years ago this month I went full time with $3,800 in my hand and a crib box for a desk.

Those first $10K months came from 1,000 friends. Not 100,000 followers. Not viral posts. Not a single sales call.

Your small audience isn't the problem. Your two hours a day aren't the problem.

The three unfinished versions sitting in your offer doc are the problem.

Eight weeks from now you could have one finished offer, three rooms full of people already asking, a message that gets replies, and a document that closes them.

Message me and ask me anything.